The Chevrolet Camaro could also be one of the standard sports activities vehicles, however gross sales are trailing behind the Ford Mustang to this point this 12 months. To bolster gross sales and make the Camaro extra aggressive in opposition to rivals, Normal Motors is reconsidering construct choices and worth factors for the sports activities automotive.
Based on product boss Mark Reuss, GM may rework costs on the decrease and better ends of the Camaro vary. He says the Mustang and among the Camaro’s different rivals “could have a decrease base worth and that’s a chance for us most likely.”
“I feel we’ve bought alternatives on the very low finish of the Camaro vary and a few remix of among the V-Eight choices on it so we don’t drive folks to purchase all of the choices with a V-Eight, simply to get a V-Eight,” Reuss mentioned on the press unveiling of the Camaro ZL1 NASCAR Cup racer, studies Automotive Information.
Costs for the bottom 2017 and 2018 Camaro coupe begin at $26,900, and these fashions include a 2.Zero-liter turbo-four engine making 275 hp. Comparatively, the 2017 Mustang begins at $26,085 and encompasses a Three.6-liter V-6 good for 300 ponies. The revamped 2018 Mustang, popping out this fall, will get a base 2.Three-liter EcoBoost four-cylinder that makes 310 hp and 350 lb-ft of torque, and can begin at $26,485. A base 2017 Dodge Challenger, nevertheless, is dearer than the Camaro. It runs $28,090 with a Three.6-liter V-6 making 305 hp.
When outfitted with the V-Eight, the 2018 Camaro begins at $37,995. That worth is manner forward of the Mustang GT, which begins at $34,095, or $35,995 for the 2018 mannequin 12 months. It’s additionally dearer than the Challenger R/T, priced from $34,090.
The Mustang leads the way in which by way of gross sales. Ford moved 50,814 Mustangs from vendor tons by way of July, forward of 41,280 gross sales for the Camaro. The Dodge Challenger is arising on the Camaro’s tail with gross sales of 41,243 through the first seven months.
If you happen to take a look at it one other manner, the Camaro is definitely doing fairly properly. Camaro gross sales dropped simply 2.5 p.c by way of July, whereas Mustang gross sales have been down a whopping 30 p.c. Challenger gross sales have elevated about Three p.c.
Reuss declined to remark once we can count on a few of these doable pricing adjustments for the Camaro.
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