Hey Google, make me a believer
Google doesn’t sometimes have a public presence at CES. In years previous, the corporate would definitely have employees right here, taking conferences, making offers, working with companions, and exploring reveals, however Google itself lacked a public presence. This 12 months, issues are wildly completely different, as Google has principally taken over everything of Las Vegas with advertisements and billboards highlighting the Google Assistant. It’s principally unimaginable to go anyplace within the metropolis this week with out seeing a large Google commercial.
The centerpiece of all of this effort is a three-story set up within the car parking zone in entrance of the Las Vegas Conference Heart. As a substitute of constructing a sales space on the present flooring inside of the conference middle, Google has as an alternative erected a construction the dimensions of a small home, full with large screens, a number of ranges, and a rooftop espresso bar. There’s even a blue corkscrew slide to get again all the way down to floor stage after visiting the highest flooring. It’s all extraordinarily Google-y.
All of this effort is in service to selling the Google Assistant, and to guarantee that this 12 months, the dialog at CES is round Google’s digital assistant and never Amazon’s, because it has been for the previous couple of CES occasions. The construction showcases the entire merchandise that use Google Assistant, from sensible audio system to wearables to kitchen home equipment to Android Auto in a brand new Alfa Romeo parked inside.
The sales space isn’t simply to showcase Assistant-enabled merchandise, it’s additionally meant to point out you the way all of those merchandise can work collectively. To that finish, Google supplied a tour of Assistant demos that confirmed how an Assistant-enabled gadget may management sensible house devices comparable to lights or home equipment, activate a selected present on a TV via a Chromecast, or inform you your subsequent calendar appointments on demand. Not one of the issues confirmed off listed below are new to the assistant, however the demos confirmed many ways in which you might use Assistant all through the day, supplied you’ve got the entire related items and put them collectively in the fitting order.
Whereas Google did demo a variety of sensible house management by way of the Assistant, what it didn’t present me was something remarkably completely different from what may very well be executed with Amazon’s Alexa or different platforms. There have been loads of demos of issues that linked a number of instructions collectively to carry out numerous actions, however Google’s thought of an Assistant-enabled house is much less of a sensible house and extra of a distant management house. The demos are spectacular, however none of them are proactive in the way in which a real sensible house could be.
Perhaps subsequent 12 months, Google.