The 2018 Vary Rover SV Autobiography SUV on show on the Los Angeles auto present. The newest iteration of the Vary Rover line is the primary to eclipse the $200,000 mark and comes with facilities together with four further toes of rear legroom, 10 contact screens and power-closing rear doorways. Picture credit score: BLOOMBERG
LOS ANGELES — Regardless of seemingly limitless demand for ultra-high-end SUVs that is prompting a raft of recent fashions from manufacturers similar to Bentley, Mercedes-Benz, Lamborghini, Aston Martin and even Ferrari, Vary Rover sees a ceiling.
Land Rover’s posh subbrand — which was one of many first manufacturers within the business to tip SUVs into the luxurious realm many years in the past — has no plans to introduce a nameplate on high of the Vary Rover.
“It could strategically be the mistaken factor,” Joe Eberhardt, CEO of Jaguar Land Rover North America, advised Automotive Information on the sidelines of the auto present right here.
“That automobile defines the Land Rover model and the Vary Rover household; it’s actually the epitome of that line, and to dethrone that might not be the best transfer.”
Eberhardt’s feedback got here on the heels of Vary Rover introducing the SV Autobiography on the auto present.
This newest iteration of the Vary Rover line is the primary to eclipse the $200,000 mark and comes with facilities together with four further toes of rear legroom, 10 contact screens and power-closing rear doorways.
Including one thing on high of this new Vary Rover line would solely dilute the appreciable fairness the identify has in it, Eberhardt stated. He likened such a transfer to what Mercedes-Benz tried final decade with its first-generation Maybach line of ultraluxury sedans.
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